One Stop Pop Up Shop
Noelie Harmon hits the road with Rollie Noelie
By Holly A. PhillipsPosted Oct 5, 2011
While pop up restaurants and food trucks might be all the rage, local and eco-friendly boutique Noelie Harmon is taking the trend to the next level with the Rollie Noelie – an “on-the-go” shop.
The Rollie Noelie, a traveling shop in the form of a vintage Airstream Trailer, made its debut late last month at the Rural Life Museum’s event for World Peace Day.
“We are lovers of all things vintage,” said Jordan Gremillion, manager at Noelie Harmon. “The Airstream is an iconic vintage piece; it’s nostalgic.”
The Airstream itself is mainly used to store and transport items from the store and get them to the desired location. It’s the first traveling store in Baton Rouge.
“We bring the trailer, set it up, and sell everything outside of it,” Gremillion said. “Not everyone gets to work out of an Airstream. It’s fun.”
The Rollie Noelie will sell TOMS shoes, among other items in the store, depending on the event.
“We will be hosting ‘Style Your Soul’ parties with TOMS shoes,” Gremillion said. “We’ll bring the shoes and the paint, and people can decorate their own pair of TOMS. We are really dedicated to TOMS’ mission.”
Noelie Harmon, located on Perkins Road near Hollydale, sells a variety of TOMS shoes, including some custom looks from previous Style Your Soul parties. For each pair of TOMS purchased, a pair is donated to a child who needs them.
Just before the Rollie Noelie made its first appearance, it was professionally decorated with defining decals, including Noelie Harmon’s signature cherry blossom.
“We got the Airstream over the summer,” Gremillion said. “But the Rural Life Museum is our stepping out party. We are so excited.”
The Rollie Noelie will be at NOLA Fashion Week in late October, but is open for other events.
“We will go to music events; anything cultural,” Gremillion said. “Any art or philanthropy events; we are open to be booked with sororities.”
With the proper permits in hand, along with permission to use the location, the Rollie Noelie can go just about anywhere.
“We want to be able to cater to those who might live in communities where they don’t have access to our store,” Gremillion said.
At the end of March 2011, Noelie Harmon moved its location from Corporate Boulevard to its current home on Perkins Road. Gremillion said the move has benefitted the store, which sells only items that are eco-friendly, socially responsible, fair trade, or created by a local artisan.
“The location has been really good to us,” she said. “The energy of this part of town is great. The neighborhood is really responsive to us and the things we’re doing. We’re really happy here.”
To find out where the Rollie Noelie is going next, follow them on Twitter @RollieNoelie, and Facebook at www.Facebook.com/RollieNoelie.